In just a few short years Aisiki has gone from a simple idea to a next-generation food supply chain. Our task was to redesign the website to increase engagement because the website fails to provide users with easy access to pertinent information such as the business benefits, farmers benefits and collection proceedings.
It was evident through our competitor and heuristic analysis that the existing Aisiki website was not at all at the level of its competitors and other websites in this space. Poor contrast and font styles proved difficult to read, the imagery and other style elements were not complementary to the company’s branding, and the overall user experience, which consisted of an infinite scroll, was causing more confusion amongst users than satisfaction. See below screenshots of the previous Aisiki website.
